MY APPROACH

Design is magical. But good design is meant to solve a problem, to tell a story—and even the best design can’t do that well when it’s not grounded in a foundation of strategy.

I start wide, then zoom in slowly and intentionally. On the strategy side, I’m focused on two things: the one phrase that differentiates a brand and the string that ties its audience together. When I can distill that into a clear foundation—like investing made human for Seeds or a breath of fresh hair for The Mae—everything else can be built with clarity. I bring the same intentionality to business development, from scaling my own studio to nearly half a million in revenue to securing six and seven figure contracts through streamlined pitches and proposals. My approach is people-first and relationship-driven: I thrive on connecting client needs with creative solutions, whether that means presenting to executives, refining a pitch deck, or building long-term partnerships.